Joe V’s Smart Shop launched in 2010 and currently employs more than 1,500 Partners across ten stores in the Houston area, and will soon be expanding to the Dallas area. At Joe V's Smart Shop, our main goals are to keep prices low and quality high, and we work hard to do this every day. Why? It's simple - every Texan should be able to take great care of their family without making sacrifices. What's our secret to offering the high quality you expect at the low prices you love? We keep things simple and pass the savings on to you. And we do it all without cutting corners. Ever. From our certified butchers who cut meat fresh in-store to must-have items like freshly baked bolillos and cut fruit, you'll never have to sacrifice quality for low prices when you shop with us. And thanks to our low, low prices on the things you need every day, you won’t have to. That’s smart shopping. That’s Joe V’s Smart Shop.